BOOKS

American Business: An Introduction   Sixth Edition (1986), Harcourt Brace Jovanovich, Inc

Study Guide for American Business: An Introduction   (1966, 1970,  1974, 1978, 1982, 1986)   

American Business: An Introduction   Fifth Edition   (1982), Harcourt Brace Jovanovich, Inc.

American Business: An Introduction   Fourth Edition   (1978), Harcourt Brace Jovanovich, Inc.

Selling, A Self-Management Approach   (1973, 1977), Harcourt Brace Jovanovich, Inc (also translated into Hebrew and Italian)

American Business: An Introduction   Third Edition   (1974), Harcourt Brace Jovanovich, Inc. 

Manual of Student Assignments for American Business: An Introduction   (1970, 1974) 

Salesmanship: A Contemporary Approach   (1973)

Anatomy of U.S. Business   Vol.3   (Japanese)   (1972)

     International Businessman's Executive Handbook   

     "Marketing Dimensions of American Society" (Chapter 5, English)

     Time Life Educational Systems  

Modern Business English  (Japanese) (1971)  Encyclopedia Britannica     

American Business: An Introduction   Second Edition   (1970), Harcourt Brace Jovanovich, Inc. 

Instructor's Manual for Introduction to American Business   1966

American Business: An Introduction   (1966), Harcourt Brace Jovanovich, Inc.-All editions co-authored by David J. Schwartz Jr.

Modern Marketing Management, An Integrated Approach   (1961), McGraw-Hill Book Co.

Manuale del Marketing   (Italian Edition)   (1961), McGraw-Hill Book Co.

Creativity and the Business Manager   (Japanese) PHP, Tokyo, Japan

PUBLICATIONS

 

The Japan Times:  "Japan on the threshold of Golden Age of Creativity"  August 17, 1980

                                  "Basic Research Profitable in More Than Monetary Sense"  May 16, 1982

                                   "The Pacific Basin in the Pacific Century"  March 18, 1984

                                   "The graying of Japan"  January 10, 1988

                                   "Unfolding origami's links to math"  November 6, 1988

                                   "Biodegradability-timely concept for Japan?"  April 23, 1989

                                   "Youth theatre brings enthusiasm to stage"  May 12, 1991

                                   "An old Weekly surfaces"  August 3,1991  

Journal of Marketing- American Marketing Association

                                   "The Marketing Fraternity's Shortfall"  p. 97,  Fall 1980

Keio Business Review   (Japan)

                                  "The Evolution of Industrial Social Responsibility and where it leads"

                                  "Business, a Western View" No. 16,  p. 189,  1979 

Harvard Business Review  Boston, MA

                                  "Losing something in the translation"  Vol. 55, No. 4, p.14 July-August 1977

                                  "What books do presidents read?"  Vol. 46, No. 2,  p.160  March-April 1968

                                   "The Future Challenges Marketing"  Vol. 41, No. 6, p.172 November-December 1963

Marketing and Advertising  (Japanese)  p. 10,  January 1971

Marketing News  (Japanese)  No. 156,  p. 3,  1971-7

Graduate Comment  Wayne State University,  Detroit, MI

                                    "The Publish or Perish Imputation"  Vol.V, No. 2,  p. 5,  May 1962 

                                    "Business, Youth and the Consumer Society Values Confrontation"  Volume XII, No. 2,  p.91,  1969

Sales and Marketing in Australia  Melbourne, Australia,

                                     "An Integrated Approach"  Volume 3, No. 4,  p. 207,  August 1967

Printers' Ink  New York, NY 

                                    "Which system works best?"  p. 88,  May 29, 1964

Aeiadne Reclame  En Marketing  

                                    "Gebruik van goederen gaat steeds meer tellen dan het bezit ervan"  (Dutch)  5 February 1964

Wayne University, Department of Marketing, School of Business,  Detroit, MI

                                    "Detroit's Senior Citizens, Their Viewpoints and Attitudes"

                                     A Research Study, Facts and Information about Detroiters over age 65.   February 1955

Distribution Age 

                                    "What the DM should know about public warehousing"  Chilton Publication,  p. 52,  April 1960

The Detroiter      

                                    "Propaganda Sidelights Behind the Iron Curtain" April 1953

Inside Michigan   

                                    "Hot Salesmanship Moves A Cold Product" February 1953

Journal of Retailing  New York University School of Retailing

                                     "The Consumer-Retailer Movement"  Vol. XIII, No. 4, p. 102   December 1937

                                     "The Technique of Informative Labels"  Vol. XIV, No. 3,  October 1938